After nearly three years of campaigning on cocoa issues, it was very exciting to see real cocoa pods in person. Because cocoa can only grow in tropical climates, roughly 15 degrees north and south of the equator, it’s not a crop that will flourish in the United States. The cocoa pod is denser than I expected, and very much shaped like a football. (though smaller). The beans don’t seem too remarkable for being the basis of a multibillion dollar industry, and one of the most important exports of many West African nations. The butter is quite malleable, and can be used as a moisturizer, especially If you want to smell just like chocolate.

Here is cocoa in its various phases of production:

Cocoa Pods. The cocoa bean is in the center, surrounded by pulp.

Fermented and dried cocoa beans.

Cocoa mass or cocoa paste, made from drying, roasting and grinding the cocoa beans.

Cocoa butter, derived from the cocoa mass.

Cocoa powder, also derived from cocoa mass.

I can’t wait to go to actual farms next week!

**

This post is a part of a series of posts from Elizabeth O’Connell, the Fair Trade Campaigns Director for Green America. Elizabeth is currently in West Africa, representing Green America, the Raise the Bar Campaign, and thousands of conscientious American consumers at the World Cocoa Conference 2012. 

To keep up with what is happening with this important opportunity, please check out the Green America Blog, which has additional posts, and will be updated more frequently by our Fair Trade Campaigns Director.

Each year, Americans purchase a whopping 600 million pounds of candy to celebrate Halloween. What does this look like? Imagine 16 billion Snickers or 158 trillion pieces of Candy Corn. It has been reported that the average American eats 25 pounds of candy a year, much of which is likely consumed right around this time of year. But while sugar-laden candy sales continue strong, a growing population of heath-conscious individuals and concerned parents are seeking alternative options. Now, thanks to Green America and Brainard’s Natural Remedies All Natural Antacid®, Halloween can be celebrated as fun and healthy with Green Halloween® –a movement for healthier, more eco-friendly traditions.

This Halloween, Brainard’s Natural Remedies is teaming up with Green America as the proud sponsor of their Green Halloween® event. Green America has reached across the U.S.; in 2011 they hosted approximately 30 official public celebrations, where they replaced over 1 million pieces of conventional candy with healthier options. “It is an honor to team-up with Green America in this endeavor that aims to promote good health in celebrating the holidays,” says Elliott Brainard, Founder and President of Brainard’s Natural Remedies.

“Children often experience upset stomach, heartburn and indigestion from eating so much Halloween candy,” explains Brainard. “Fortunately, Brainard’s Natural Remedies All Natural Antacid, tastes good as well as provides the power and health benefits of blueberries. By incorporating the blueberry fiber and along with other essential berry extracts into the antacid, it becomes almost just as easy to eat as candy while providing much needed relief from occasional indigestion, naturally!”

Known for their anti-inflammatory abilities within the digestive tract, blueberries help to reduce the leading symptoms of indigestion, including stomach discomfort. Not only do blueberries aid in anti-inflammatory processes within the stomach, but the high amount of fiber that they contain creates a multitude of benefits for the lower gastrointestinal tract. Along with blueberries, Brainard’s All Natural Antacid is also powered by a unique blend of pomegranate, bilberry, and elderberry extracts. This antioxidant combination aids in the removal of free radicals from the body.

“Being aware of what we eat this holiday season can substantially effect how we feel,” adds Brainard. “Children as well as parents can benefit from this product because it helps with indigestion from the sugary sweets we are adding into our diets.”

About Brainard’s Natural Remedies®

Established in 2010, Brainard’s Natural Remedies All Natural Antacid is the result of a berry fruitful discovery. Founder and President, Elliott Brainard discovered the benefit of using blueberries to relieve stomach discomfort in his own personal life. Upon this discovery, Brainard researched the power of blueberries and other natural ingredients that promote good digestion. His findings led to the production of Brainard’s Natural Remedies, a healthy alternative to help relieve indigestion for everyone.

Currently, Brainard’s Natural Remedies All Natural Antacid comes in a chewable tablet form and is available in a 4 tablet pouch, 10 tablet refillable tube, 30 tablet bottle and 90 tablet bottle. Brainard’s Natural Remedies can be found in health food stores throughout the United States. For a complete list of retail stores, visit www.brainardsnaturalremedies.com.

***

For more information on Brainard’s Natural Remedies, including request for samples and to schedule an interview with Founder and President Elliott Brainard, please contact Rajan De Los Santos at Christie Communications at (805) 969-3744 or rajan@christiecomm.com. ###

2012 Green Halloween® Blogfest

Halloween is fast approaching, and we here at Green America are doing our best to support a Green Halloween® – one that is healthy for you, your families, and our planet. Since we know that you care about kids, families and the planet, we’d like to invite you to participate in our Green Halloween® Blogfest that will be taking place from Wednesday October 24^th to October 31^st. We hope that our invitation inspires you to share your own ideas about having a Halloween that is both fun and healthy.

For this BlogFest we would like to put a spotlight on the health concerns that have grown around traditional treats that are handed out on Halloween. Halloween is big on fun, but unfortunately, it is also big on unhealthy traditions. Many moms and dads worry about the impact of this holiday on the health of their kids and the planet. There is growing awareness and concern for the connections between children with diabetes, food allergies, and obesity and the presence of processed ingredients, hidden sugars, synthetic chemicals, and artificial colors in our food system.

On the flipside of this, it is easier than ever to find helpful information and make healthy choices. Green Halloween proudly advocates for this and supports a Halloween that is easy, affordable, fun and oh yes, healthy. Green Halloween encourages families to give out healthier treats and non-food “treasures” to trick-or-treaters, and luckily, there are now many awesome options available this Halloween. Green Halloween itself has partnered with these great organizations, whose missions support the Green Halloween goals of showing families that it is possible to keep the fun, while losing the unhealthy, un-Earth-friendly traditions.

We hope that you will join us and share your ideas on what a healthy Halloween means to you. Share with us your thoughts and tips on:

• How do you make Halloween healthier?
• Why is it important to think about health when celebrating Halloween?
• What the challenges are to making Halloween healthier and more Earth-friendly?
• What are your favorite ways to “Think outside the {conventional} candy box” and provide alternatives to traditional candy? Do you do treasures, have traditions like the “Switch-Witch”, or provide healthy alternatives?
• Your tips for managing the amount of the junk candy your children consume at Halloween?
• How has your environmental ethic or interest in health framed your celebration of Halloween?

It’s not about telling parents how they should celebrate – it’s about inspiring them to make choices that make sense to their families, their budgets and their schedules. And when many families make healthier and more sustainable choices for Halloween – taking even the smallest of steps – big impacts can be made for the short and long term.

Please join us in celebrating a Green Halloween.

To participate you can:

• Write your own post based on our questions. You are more than welcome to use GreenHalloween.org as a resource, clicking on the tags at the bottom of this post are a great place
  to start. We also recommend clicking on the links to our sponsors below as well. They perfectly exemplify what we are all about at Green Halloween and are a great inspiration.
• Update a past blog post that you have written that fits with this topic. (Now is a great time to remind people about your work and bring a new audience in on your tips and ideas)
• We can provide you with an original Green Halloween post for you to repost as is, or personalize yourself. (Just contact GreenHalloween@GreenAmerica.org for this)

Other Instructions

• Post a link to your blog post in the comments below, so we can read it and promote it.
• Green Halloween(R) is a registered trademark, so the first time it is mentioned in your post, please be sure to include the registration mark
• If you are on Twitter, share your post on there. Please include the Hashtag, #GreenHalloween
• Your Blogfest entry should mention that is a part of the 2012 Green Halloween® Blogfest, and link back to this original signup post so that people reading your post can find our other entries.
• We encourage you to check out each other’s blogs, comment, and provide feedback.
• Don’t be shy, any entry, no matter how big or small, is welcome to be a part of this.
• Have fun, write about what you believe, and read the work of others with similar interests.
• Connect to Green Halloween on Facebook and Twitter
• And please feel free to pass this on to other bloggers you think might be interested.

What’s in it for you?

• We will have a page on GreenHalloween.Org with links to all participating blogs
• We’ll do our best  to support your post with Tweets and via Facebook, and of course you’re welcome to post on our Green Halloween Facebook page
• If we receive media calls from anyone interested in hearing from bloggers, your name and blog will be added to the list (if you choose)
• Grow your profile, increase your network, and share your work with a new audience
• You’ll feel great having supported this effort to make a difference for parents and planet!

Any questions, requests for posts/photos/resources, or support are more than welcome. We are here to help! The best way to ask questions is: GreenHalloween@GreenAmerica.org

Lastly, We’d like to extend an invitation for you to join us for a #GreenHalloween Twitter Party on October 22 from 9-10pm EST. There will be plenty of inspirational ideas for those of you having trouble getting started on your post!

***
Green Halloween is a non-profit, grassroots community initiative to create healthier and more Earth-friendly holidays, starting with Halloween. It began in the Seattle area in 2007 with backers such as Whole Foods Market and was such a huge success that in 2008, the initiative expanded nation-wide. In cities across the country, volunteer coordinators are turning their city’s Halloween holiday
healthy and eco-friendly, but many are also raising money for their own, local nonprofit beneficiaries via the initiative. Green Halloween, as of 2012, is a program of Green America. Green Halloween is possible because of their partnerships with Honest Tea®, Lara Bar®, Stretch Island Fruit Co.^TM, Endangered Species Chocolate, Plum Kids, Unreal^TM, Applegate® , Cascadian Farm®, Surf Sweets®, Bitsy’s Brain Food^TM, Brainard’s Natural Remedies®, and Glee Gum^TM.

Green America is a not-for-profit membership organization founded in 1982. Our mission is to harness economic power—the strength of consumers, investors, businesses, and the marketplace— to create a socially just and environmentally sustainable society. We work for a world where all people have enough, where all communities are healthy and safe, and where the bounty of the Earth is preserved for all the generations to come.

Get crafty and recycle by using up an old wash cloth and a wrapped bar of soap to make a reindeer!

Here is an easy Christmas craft that you can make using recycled products from around the house!  This is also a great craft that can be used for kids Christmas parties, in the classroom, or at home with mom and dad.  Parents can take the reins with the hot glue gun with small children while the kids pick and choose items to decorate the reindeer with glee!

What you Need:

• A glue gun
• Googly eyes
• Little craft bows and beads
• Brown Pipe Cleaners
• An old wash cloth, preferably brown
• A bar of soap
• Lots of imagination!

Reindeer made easy with 1,2,3 steps!

 

Step One: Cut brown wash cloth in half to wrap around a bar wrapped bar of soap. Fold over and hot glue in place.

Step Two: Tie brown pipe cleaners around each ear to make antlers

Step Three: I spy googly eyes to give my reindeer the gift of sight!

Step Four: Hot glue craft bows, doo dads, and beads to decorate your reindeer with style!

Step Five: One very cute little reindeer gift or house decoration!

Blogger Laurali Star can be found on her blog, Charming Laurali Star, and on her site, The Damsel in the Attic, where she sells handmade and vintage clothing and accessories.  Another fab way to help reduce, reuse, and recycle!  Check it out!

Green Halloween® is a nationwide non-profit initiative started by mother-daughter team Corey Colwell-Lipson and Lynn Colwell. In 2010, Green Halloween became a program of EcoMom® Alliance and has events in cities across the U.S.

Bill sets out healthy foods on display to begin making butterfly food art

The end result: Beautiful and nutritious butterfly snacks!

I had the chance to chat up Bill and Claire Wurtzel on the phone recently and discovered a whole new world of happy as we discussed how to add healthy food choices to your child’s classroom menu, how to make fun food art, and the great love story of Bill and Claire!  All you need:

• Imagination
• An array of healthy foods set out on display
• A willingness to teach and do
• An Open-Heart and Mind

The Love Story:

It turns out, love can be duplicated at breakfast!

Congratulations to Bill and Claire for celebrating their recent 5oth anniversary!  They are a warm and kind couple with a good cause that they want to share with the world.  Funny Food originated in the kitchen at their home in Manhattan, N.Y.C.  On Sunday mornings, Bill would make breakfast for Claire then create art couture from toast, fruits, eggs, and nuts all in hopes of getting a good laugh out of his wife.  About five years ago Claire prompted Bill to take pictures and the New York Times published them on March 2nd, 2011.  From love story to food story, Bill and Claire now have an up-coming Funny Food Book which will become available April 2012.

Healthy Food Workshops:

School Workshops 10-4

Bill and Claire have a message that they hope reach First Lady Michelle Obama in their quest for combating childhood diabetes and obesity as as getting children to eat a well-balanced breakfast.  Together they have visited New York City schools that have high rates of childhood obesity promoting interactive, hands on learning for kids.  They hold workshops in which they display nutritious breakfast from the different foods groups.  Claire, an educator, speaks up about nutrition while Bill models breakfast in his quirky, funny food way.  I was so inspired by my talk with them that I hope to transpire their ideas to Pinellas County Schools in Florida.  Want to make a difference?  Download copies and print copies to pass out at your next PTA meeting.

Bill Wurtzel's Anthroplum created for Green Halloween!

Let kids get creative by setting out a tray of pre-cut nutritious food shapes for art creation!

Take a pita and crack a smile! Who says you can't play with your food?

Take a pita, crack a smile, throw some eggs on top of her head for a funny hairstyle!

Take eggs and yolk and a lot of imagination to make a peggquin scene!

Make sure your toast is gluten-free or whole-wheat for a healthy alternative

Bill’s Background:

Bill Wurtzel is a renowned guitarist and art director.  He improvises breakfast like a jazz solo!  Check out his musical abilities at Bill Wurtzel.

Bill places his love of jazz in this musically inclined Bosc Player!

Panjo

Granddaughter Daniela:

The proud grandparents mentioned their little granddaughter Daniela a few times and since she lives right next door, its the perfect time for Bebop to make her breakfast too!  She gets in on the breakfast action by creating her own works of art.  Check it out and then prep your counter for foodie fun with your own kids!

Bebop Bill made this for Granddaughter Daniela for a healthy dessert

4 year old Granddaughter Daniela Weis making her own art!

4 year old Daniela's fruity doll art!

Yummy, healthy food art kids just love to design

You do the cutting, let your kids create the art!

Daniela made this scary face for Green Halloween! Good job!

This Cantaloupe Skeleton was made especially for Green Halloween by Bill!

Look for Bill Wurtzel as we feature him in up-coming posts on Green Halloween!

Blogger Laurali Star can be found on her blog, Charming Laurali Star, and on her site, The Damsel in the Attic, where she sells handmade and vintage clothing and accessories.  Another fab way to help reduce, reuse, and recycle!  Check it out!

Green Halloween® is a nationwide non-profit initiative started by mother-daughter team Corey Colwell-Lipson and Lynn Colwell. In 2010, Green Halloween became a program of EcoMom® Alliance and has events in cities across the U.S.