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Archive for the ‘Updates and announcements’ Category

Finding the Gifts in Goodbye

Sunday, September 21st, 2014

We started with a tiny spark of an idea: make Halloween better for kids and planet.

The year was 2006 and “going green” was being embraced by the mainstream. But holidays and celebrations were still in a conventional bubble; as of yet, this topic almost entirely untouched.

Parents who wanted to create healthy and fun traditions were on their own. And just forget about easy or affordable.

We had a feeling we were about to spark a revolution. From the moment we uttered the words, “Green Halloween,” people clamored to join in. The world was hungry for ways to celebrate sustainably and, as a mother-daughter team, ours was a mission fueled by love. We were not starting a business; we were igniting global and generational change. Our idealism was born of unflinching optimism.

We first announced the launch of our book, Celebrate Green!, with a “baby” announcement complete with weight (1 pound), height (12 inches) and a picture of us, beaming with pride. Possibility was in its infancy. We nurtured this possibility and it bloomed.Read these baby photo contest tips that we made if you want.

Over the next seven seasons our “spark” would ignite a flame reaching more than five million people coast to coast. We were asked to write our book, Celebrate Green! Creating Eco-Savvy Holidays, Celebrations and Traditions for the Whole Family. Seemingly overnight we had a radio show, speaking invitations, and requests from around the globe on how to green up everything from Appetizers to Zoo events. Good Morning America, Real Simple, People.com, MSNBC and more buzzed. Even Stephen Colbert chimed in on The Colbert Report! Leading, visionary non- and for-profit entities partnered: EcoMom Alliance, Association of Zoos and Aquariums, Dr. Oz’s HealthCorps, Green America, Larabar, Surf Sweets, Plum Kids, Nature’s Path and many more.

We inspired good-for-kids and planet brands to become even better. We secured donations of millions of dollars of healthy treats and treasures. We enabled shifts in long-held retailer, consumer and product trends, opening up entire markets for new entrepreneurs. We transformed traditions from public events to private homes alike, by proving what could be gained by losing the stuff that never really mattered in the first place.

We opened doors, reframed conversations, wrote new rulebooks and built bridges.

And we were deeply honored to have done so.

Because of course, fanning the flame, fueling the revolution, driving the possibility of change, was you. And we couldn’t have done this without you.

And people like you. People who envision a world where healthy, safe and planet-friendly traditions don’t require revolutions because healthy, safe and planet-friendly options are simply woven into the fabric of our culture. Of course treats are made with real food. Of course costumes can be swapped. Of course face paints don’t contain lead.

We are endlessly grateful to have walked this path with you, whatever your role, and we thank you for saying yes. For all that you did, gave, shared, created, led and held, we recognize your priceless contributions, and celebrate the powerful ripple effect that occurs when you, and people like you say yes.

And now, it is time to say goodbye.

It’s sad. And it’s hard. And we will miss you terribly.

But as Lynn lyricized in a song celebrating Corey’s high school graduation, “love is letting go.”

So, with love, we are letting go…

As of this Halloween season, our programs, Green Halloween® and National Costume Swap Day™, will not continue in their current formats. Our websites, including Celebrate Green! will remain for a period of time and we welcome you to gather ideas and inspiration for your own continued journeys. Please note we will not be updating via social media.

Our decision, made over this last year and a half, was a difficult one. In a practical sense, our fledglings grew too large, too fast for our existing structure. In a personal sense, we have accomplished what we set out to do. We have more seeds to cultivate, more ways to serve and perhaps more revolutions to lead, personally and professionally.

Of course, as with all transitions, the possibility for transformation is ever-present. Should we have an announcement to make regarding a re-launch or new twist, we’ll let you know about it via e-mail (register for updates at the top of this page).

We are proud of what we’ve nurtured, and it’s time to release it, let it fly. We trust that what we have built with you will continue to flourish, without our being at the helm.  We leave with tremendous gratitude towards you and all of those, our village, who helped raise this revolution.

Signing off with profound love… and of course, laughter!  (If the video below doesn’t load, please click here.)

xoxo,

Lynn & Corey 

We’re signing off with a light-hearted look at some of our less shiny moments and hope you’ll laugh along with us as we are reminded that the rewards of a journey are found not only at the destination but in the journey itself. We’ve sincerely enjoyed taking this journey with you and wish you, and yours, all the best this year and always. Party on! xoxo Lynn & Corey

 


				

Next Time….

Monday, November 4th, 2013

Hello Green Halloween® fans!

We would like to thank you so much for following us and helping make Halloween healthier, happier, and more eco-friendly. We hope you’ve enjoyed all our articles and tutorials.

Now we have a very important question for you. What would you like to see next Halloween? Do you have special recipe or treat recommendations? Would you like to see more costume ideas? Or more crafts? We would love to hear your feedback. Feel free to reply in the comments section, email us at greenhalloween@veritey.com, or tweet us @GreenHalloween

For more healthy living tips, follow Veritey at facebook.com/veritey, @veritey, or sign up for the Veritey Newsletter

See you next year!

- The Green Halloween® team

What Now?

Saturday, November 2nd, 2013

Well it’s officially November, and we won’t be dressing up as ghouls and goblins for a while. BUT, that doesn’t mean all the healthy Halloween fun needs to end! Make sure your Halloween is green all the way through with these tips.

Decorations & Costumes

We hate to see those awesome ghosts on your door fly away, but they’ll be back!

  • Keep your decorations to use for next year. Those Halloween banners never go out of style!
  • Make sure to compost your pumpkin.
  • Keep that lovely DIY costume you worked so hard to make. If your child doesn’t feel like being a superhero next year, you can swap it in National Costume Swap Day!
Candy & Treats
Have a giant pile of candy lying around that is causing one to many sugar crashes at your house?
  • Why not conduct a candy experiment? It gets rid of that extra sugar and fosters a love of science.
  • Trade candy for a prize or toy that your child wants.
  • Send your candy to troops overseas with Operation Gratitude or the Candy Buyback program

And remember, take the time to talk to your child about environmentalism and everyday green living.

For more healthy tips follow us on Facebook facebook.com/greenhalloween or Twitter @greenhalloween

Plum Prizes

Friday, October 18th, 2013

Hey Green Halloween fans! We are giving away some major fruity goodness from Plum Organics. You can win a $60 gift card to the online store. That will certainly get you some great items for trick-or-treaters, or some lovely lunchtime snacks. In order to win, sign up for the CutterWelderMaestro

Don’t forget about the #greenhalloween twitter party on 10/22 at 9pm EST. RSVP in the comments section for more chances to win healthy goodies!

Need some more Halloween snack and costume ideas? Check out the Plum Organics Plum-kin patch Pinterest Board.

Listen to “Chief Dad,” CEO, and Founder Neil Grimmer speak about the missions and innovation behind Plum Organics.

For more prize giveaways follow us on Facebook facebook.com/greenhalloween or Twitter @greenhalloween

 

Twitter Party: Part II

Wednesday, October 9th, 2013

Did you have a good time at our last party? Did you learn about new ways to have a healthy Halloween? Wish you could share and discuss more ideas? Well, you are in luck! We having another awesome twitter party filled with friends, facts, and free-giveaways.

 

RSVP here for the Green Halloween & Veritey Twitter Party!

Date: Tuesday October 22, 2013
Time: 9pm EST / 6pm PST
Hosts: @GreenHalloween, @Veritey, @Kiwimagazine, @GMOInside, and @PlumOrganics
Hashtag: #greenhalloween

Leave us your twitter handle and your email (we can’t notify you of what you won unless we can send you an email!) in the reply thread here so that we can let you know if you are a prize winner. You must reply before 9pm on October 22nd to be eligible. Only RSVP once, we’ll be able to see your name even if  you can’t see it in the comments.

And, to be eligible for more Green Halloween giveaways, sign up for our healthy living newsletter here. We’re giving away prizes everyday in October.

For more twitter party details follow us at facebook.com/veritey or Twitter @Veritey AND facebook.com/greenhalloween or Twitter @greenhalloween

By RSVPing, contestant are also signing up for the Veritey newsletter.