Wal-Mart, the nation’s largest grocery chain, recently announced it’s commitment to healthy food at affordable prices.
In a speech by Leslie Dock, Wal-Mart’s Executive Vice President for Corporate Affairs, credit is given to First Lady Michelle Obama, and her “Let’s Move!” campaign for being “the catalyst” of Wal-Mart’s initiative.
The First Lady later takes the stage, praising Wal-Mart’s move as “a great victory” for families. (According to a YouTube news report, this is the first time that Mrs. Obama has ever publicly endorsed a private retailer.)
According to Sustainable Life Media, the “nutrition charter” is rooted in five components* aimed at making it easier for moms to afford healthy foods for their families:
Andrea Thomas, Wal-Mart’s Senior VP of Sustainability (with Wal-Mart nutritionist Megan Diaz), sharing ideas for how to make healthy eating affordable.
*Elements listed are directly quoted from Sustainable Life Media
- Reformulating thousands of everyday packaged food items by 2015 by reducing sodium 25 percent and added sugars 10 percent, and by removing all remaining industrially produced trans- fats. The company will work with suppliers to improve the nutritional quality of national food brands and its Great Value private brand in key product categories to complete the reformulations;
- Making healthier choices more affordable, saving customers approximately $1 billion per year on fresh fruits and vegetables through a variety of sourcing, pricing, and transportation and logistics initiatives that will drive unnecessary costs out of the supply chain. Wal-Mart will also dramatically reduce or eliminate the price premium on key “better-for-you” items, such as reduced sodium, sugar or fat products;
- Developing strong criteria for a simple front-of-package seal that will help consumers instantly identify truly healthier food options such as whole grain cereal, whole wheat pasta or unsweetened canned fruit;
- Providing solutions to address food deserts by building stores in underserved communities that are in need of fresh and affordable groceries; and
- Increasing charitable support for nutrition programs that help educate consumers about healthier food solutions and choices.
What do YOU think of Wal-Mart’s move?
p.s. We love Rodale’s ideas for how to “Be your own Wal-Mart.”