by Corey

… We did make ‘em laugh.

Despite the truly incredible media storm surrounding the second annual National Costume Swap Day™ – with print, television, radio and online coverage in nearly every major market across the U.S. – we thought this year’s national coverage was likely over.

We were wrapping up as Happy Campers. We didn’t make Good Morning America (like we did last year) or another major morning show, but we were pretty darn over-the-moon about getting the word out about costume swapping via Real Simple, Family Circle and Kiwi magazines, MSN Money and many (many) more. Our goal of 100 registered swaps was blown out of the water with over 170 event registrations in the US and Canada. Some events were so successful that second and third swaps were planned for later in the month!

And although Halloween is just 4 days away, there are still more costume exchanges in the works.

But because the official National Costume Swap Day was actually on the 8th, we assumed (yes, I do know what this means), that there wouldn’t be any additional major PR coverage on this topic.

But last night came a treat.

Er, wait – a trick.

And I’m not sure we can call this “news” exactly, but as they say, “No PR is bad PR…”

“Environmentalism goes against everything Halloween stands for: Rampant consumerism and waste.” — Stephen Colbert

And (to quote another quote), “If you can’t laugh at yourself….”

We can definitely laugh at this one. At least it’s funny (unlike this wet blanket editorial).

(Stephen, just wait until you hear about what we’re doing with candy, face paints and decor!)

Looking for a way to harness the excitement of an eek-o-friendly Halloween before the big day, save money and keep costumes out of landfills too? How about hosting a costume swap?

Join dozens of others across the country who are enjoying the fun and benefits of swapping on October, 8, National Costume Swap Day™.

It couldn’t be easier to set up a swap with instructions you can find at www.CostumeSwapDay.com. You also can register your swap there for free. The site is searched by moms looking for swaps in their area as well as the media seeking stories.

You might get great local or even national media coverage for your business, scout troop, church or community group simply by hosting a swap. Last year National Costume Swap Day was covered on Good Morning America as well on local TV news and other media in many cities, and this year, it’s already been mentioned Family Circle, Kiwi, and Real Simple magazines.

All it takes to register a swap is a place, a date and a time. Private as well as public swaps are invited to register and get in on the fun.

You can also get ongoing tips and more about swapping by following National Costume Swap day on Facebook at www.facebook.com/costumeswapday and Twitter at www.twitter.com/costumeswapday

National Costume Swap Day™ is a collaboration between Green Halloween, Swap.com and KIWI magazine and this post is part of today’s National Costume Swap Day blogfest. Check out other blogs on the topic today!