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Posts Tagged ‘Mars chocolate’

Fair Trade Mania!

Tuesday, July 20th, 2010

Who doesn’t love chocolate? It’s creamy, sweet, melts in your mouth and all-around delicious! Despite our obsession with this product, numerous health concerns have been raised as well as the issue of sustainability and fair trade. So now, companies are trying to find ways to make their sweets and confections appeal to a more eco-aware crowd of consumers. Last year two giants in the candy industry, Cadbury and Mars Incorporated announced they were creating fair trade chocolates.

(source )

Cadbury, a step ahead of Mars, already has fair trade chocolate for sale to the public. They claim that their chocolate bars are all now 100% fair trade certified cocoa. While Mars announced a partnership with The Rainforest Alliance to create sustainable chocolate. This is a very exciting collaboration between the candy giant and a NGO who works hard to “conserve biodiversity and sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

With more and more candy companies embracing healthy and sustainable alternatives, the holidays (especially Halloween) are looking sweeter and sweeter!