We started with a tiny spark of an idea: make Halloween better for kids and planet.
The year was 2006 and “going green” was being embraced by the mainstream. But holidays and celebrations were still in a conventional bubble; as of yet, this topic almost entirely untouched.
Parents who wanted to create healthy and fun traditions were on their own. And just forget about easy or affordable.
We had a feeling we were about to spark a revolution. From the moment we uttered the words, “Green Halloween,” people clamored to join in. The world was hungry for ways to celebrate sustainably and, as a mother-daughter team, ours was a mission fueled by love. We were not starting a business; we were igniting global and generational change. Our idealism was born of unflinching optimism.
We first announced the launch of our book, Celebrate Green!, with a “baby” announcement complete with weight (1 pound), height (12 inches) and a picture of us, beaming with pride. Possibility was in its infancy. We nurtured this possibility and it bloomed.
Over the next seven seasons our “spark” would ignite a flame reaching more than five million people coast to coast. We were asked to write our book, Celebrate Green! Creating Eco-Savvy Holidays, Celebrations and Traditions for the Whole Family. Seemingly overnight we had a radio show, speaking invitations, and requests from around the globe on how to green up everything from Appetizers to Zoo events. Good Morning America, Real Simple, People.com, MSNBC and more buzzed. Even Stephen Colbert chimed in on The Colbert Report! Leading, visionary non- and for-profit entities partnered: EcoMom Alliance, Association of Zoos and Aquariums, Dr. Oz’s HealthCorps, Green America, Larabar, Surf Sweets, Plum Kids, Nature’s Path and many more.
We inspired good-for-kids and planet brands to become even better. We secured donations of millions of dollars of healthy treats and treasures. We enabled shifts in long-held retailer, consumer and product trends, opening up entire markets for new entrepreneurs. We transformed traditions from public events to private homes alike, by proving what could be gained by losing the stuff that never really mattered in the first place.
We opened doors, reframed conversations, wrote new rulebooks and built bridges.
And we were deeply honored to have done so.
Because of course, fanning the flame, fueling the revolution, driving the possibility of change, was you. And we couldn’t have done this without you.
And people like you. People who envision a world where healthy, safe and planet-friendly traditions don’t require revolutions because healthy, safe and planet-friendly options are simply woven into the fabric of our culture. Of course treats are made with real food. Of course costumes can be swapped. Of course face paints don’t contain lead.
We are endlessly grateful to have walked this path with you, whatever your role, and we thank you for saying yes. For all that you did, gave, shared, created, led and held, we recognize your priceless contributions, and celebrate the powerful ripple effect that occurs when you, and people like you say yes.
And now, it is time to say goodbye.
It’s sad. And it’s hard. And we will miss you terribly.
But as Lynn lyricized in a song celebrating Corey’s high school graduation, “love is letting go.”
So, with love, we are letting go…
As of this Halloween season, our programs, Green Halloween® and National Costume Swap Day™, will not continue in their current formats. Our websites, including Celebrate Green! will remain for a period of time and we welcome you to gather ideas and inspiration for your own continued journeys. Please note we will not be updating via social media.
Our decision, made over this last year and a half, was a difficult one. In a practical sense, our fledglings grew too large, too fast for our existing structure. In a personal sense, we have accomplished what we set out to do. We have more seeds to cultivate, more ways to serve and perhaps more revolutions to lead, personally and professionally.
Of course, as with all transitions, the possibility for transformation is ever-present. Should we have an announcement to make regarding a re-launch or new twist, we’ll let you know about it via e-mail (register for updates at the top of this page).
We are proud of what we’ve nurtured, and it’s time to release it, let it fly. We trust that what we have built with you will continue to flourish, without our being at the helm. We leave with tremendous gratitude towards you and all of those, our village, who helped raise this revolution.
Lynn & Corey
We’re signing off with a light-hearted look at some of our less shiny moments and hope you’ll laugh along with us as we are reminded that the rewards of a journey are found not only at the destination but in the journey itself. We’ve sincerely enjoyed taking this journey with you and wish you, and yours, all the best this year and always. Party on! xoxo Lynn & Corey