… We did make ‘em laugh.
Despite the truly incredible media storm surrounding the second annual National Costume Swap Day™ – with print, television, radio and online coverage in nearly every major market across the U.S. – we thought this year’s national coverage was likely over.
We were wrapping up as Happy Campers. We didn’t make Good Morning America (like we did last year) or another major morning show, but we were pretty darn over-the-moon about getting the word out about costume swapping via Real Simple, Family Circle and Kiwi magazines, MSN Money and many (many) more. Our goal of 100 registered swaps was blown out of the water with over 170 event registrations in the US and Canada. Some events were so successful that second and third swaps were planned for later in the month!
And although Halloween is just 4 days away, there are still more costume exchanges in the works.
But because the official National Costume Swap Day was actually on the 8th, we assumed (yes, I do know what this means), that there wouldn’t be any additional major PR coverage on this topic.
But last night came a treat.
Er, wait – a trick.
And I’m not sure we can call this “news” exactly, but as they say, “No PR is bad PR…”
“Environmentalism goes against everything Halloween stands for: Rampant consumerism and waste.” — Stephen Colbert
And (to quote another quote), “If you can’t laugh at yourself….”
We can definitely laugh at this one. At least it’s funny (unlike this wet blanket editorial).
(Stephen, just wait until you hear about what we’re doing with candy, face paints and decor!)
(Rockin’ the “swap talk”: Ciana Maglio, our Green Halloween® coordinator in Daytona Beach, FL on Fox News Orlando. )